Nostra Reportedly Tapped Into 20% of India's Mobile Gaming Population

Author

Moin Khot

Date

Aug, 11.2023

Nostra, a prominent free-to-play gaming platform, has successfully captured a substantial portion of the nation's gaming population. According to the recently unveiled Nostra Gaming Trends 2023 report, this pioneering platform boasts an active user base of 82 million gamers, a staggering 20% slice of India's colossal 430 million mobile gaming community. Notably, Nostra's meteoric rise over the first half of 2023 has fueled its ambitions, boasting a remarkable 30% surge in its user base.

Nostra's Gaming Revolution: 82 Million Active Users and Counting

Unique among its peers, Nostra's ascendancy is attributed to its innovative distribution model. Functioning within the Glance ecosystem, a smart lock screen platform catering to over 230 million active users across India and Southeast Asia, Nostra offers an unparalleled amalgamation of gaming experiences. From immersive online sessions, live competitions, and captivating gaming tournaments, the platform stands as a one-stop destination for gaming enthusiasts seeking diverse gaming encounters.

Undeniably, the numbers substantiate Nostra's prowess. With a robust monthly user count of 82 million in India, users are spending an average of 20 minutes daily engaged on the platform. Its extensive gaming library showcases over 500 titles spanning 15 categories, catering to a wide spectrum of preferences. Demographically, Nostra resonates with a broad audience, primarily composed of individuals aged 18 to 50+, with a balanced gender distribution of 60% male and 40% female gamers.

Noteworthy among the platform's gaming genres are Puzzle (26%), Arcade (18%), and Racing/Runner (10%) games, which resonate with users seeking challenges, quick bursts of excitement, and adrenaline-fueled experiences, respectively. 

Also read: Nikhil Kamath Shares His Views About the Explosive Rise of the Indian Gaming Industry

Peering into the future, Nostra's ambitions are resolute. With plans to introduce a staggering 600 new games across 15 categories, including both instant and Android titles, the platform is actively partnering with game developers and studios worldwide. This expansion drive aims to catalyze organic game discovery and engagement while helping developers achieve unprecedented reach, marking a remarkable 10x increase within a year.