SAMRIDDHA SAHA (Gl1tch_mast3r)
Microsoft announced today that the company will be shutting down its streaming site Mixer on July 22 and will partner with Facebook Gaming moving forward, meaning streamers like Ninja and Shroud are free to return to Twitch.
Microsoft invested a lot in Mixer to have it compete with top streaming websites such as Twitch, YouTube and Facebook Gaming, but failed to acquire a bigger share of the market. Even after bringing in top Twitch streamers such as Ninja and Shroud, the platform barely recorded any growth, eventually leading to Microsoft now closing it down
Ninja took to Twitter to explain his position. “I love my community and what we built together on Mixer. I have some decisions to make and will be thinking about you all as I make them.”
I love my community and what we built together on Mixer. I have some decisions to make and will be thinking about you all as I make them.— Ninja (@Ninja) June 22, 2020
Shroud also took to Twitter to speak to his followers after Mixer announced it was shutting down. “I appreciate the Mixer community and everything I’ve been able to do on the platform. I love you guys and am figuring out my next steps.”
I appreciate the Mixer community and everything I’ve been able to do on the platform. I love you guys and am figuring out my next steps. 💙— Michael Grzesiek (@shroud) June 22, 2020
People who are active subscribers to Mixer Pro will be given a Xbox Gift Credit Card worth €15, while regular subscribers to streamers will also receive Xbox credit. Mixer also encourages its streamers to download their VOD’s, as they won’t be available after July 22.
In an interview with The Verge, Xbox boss Phil Spencer offered some clarity as to why Microsoft decided to cease operations for its streaming service. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” Spencer said. “I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.” The announcement has caught the gaming world by surprise, and Microsoft are wasting no time closing down Mixer explaining that starting on 22nd July (a month from now), all "Mixer sites and apps will redirect users to Facebook Gaming."