As per a recent announcement, one of the leading esports organizations Galaxy Racer announced its partnership with Mashreq Bank to create unique gaming content. Mashreq and Galaxy Racer will collaborate for a year to develop a compelling content series and launch gaming competitions.

The collaboration will put an emphasis on diversity, supporting both players and content producers from diverse and underrepresented backgrounds who want to enter the competitive gaming scene. The Galaxy Racer and Mashreq partnership will witness the debut of a content creator series. The partnership will aid Mashreq in realizing its main objective, which is to develop interesting methods to engage the future generation through initiatives that are digitally centred in the gaming and esports industries.

Speaking about the deal founder and CEO of Galaxy Racer, Paul Roy said, “I am thrilled to announce our partnership with Mashreq Bank, especially as this is a first of its kind within the country. By combining our shared values and beliefs to nurture the next generation of gaming talent and content creators, we believe we can create some fun and engaging content and activations for our always-growing community.”

 Galaxy Racer and Mashreq will also host community tournaments for all gamers featuring Rocket League Championship. The championship's registration period began on June 30 and runs through July 14. The finals are planned for July 22, the same day as qualifications begin. By the end of July, the winner will be declared. 

Ahmed Abdelaal, Group CEO at Mashreq, also commented, “Esports is witnessing incredible growth across the Middle East, which is helping to drive the region’s gaming industry to the multi-billion dollar sector it has become today. Our innovative, digital-focused Neo NXT proposition targeting the SMART teens (12-18) resonates with the gaming community, positioned for the internet-savvy connected generation, to suit their lifestyle on the go.”