Lamborghini enters Esports


Soumi Sarkar


Jun, 02.2020

Exclusive news: Lamborghini enters Esports
The recent announcement of the Lamborghini’s entry in “The Real Race” the realm of Esports, as a
virtual competition, has built-in an excitement. The Lamborghini Huracan will allow the drivers to get
every strand to take over the wheels.
 The burgeoning Esports world has its own demand and craze among the gamers world. Lamborghini
enters into the partnership with Assetto Corsa Competizione by Kunos Simulazioni, for making the series
of the “The Real race” which is supposedly going to announce the tournament commencement from 29th
May. This will have five qualifier weekends, held before the culmination of the live final going to be held
at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.
So much of excitement has already created among the readers and enthusiasts who are planning to be a
part of it. The Real Race is supposedly Lamborghini’s first official entry into the Esports. It is going to
deliver a new sim racing championship which blends the real and virtual world of racing in one line.
The notable Assetto Corsa Competizione was developed alongside the car manufacturers and offers a
dynamic stage for the Lamborghini’s latest racing series.
The game is used by the official Lamborghini Squadra Corse test. The respective race drivers in their real-
world preparation are already started to hit the floor. The luxury super sports car brand is planning to fuel
the sim racing community. This can be done by creating an immersive Esports competition at the wheel
of the Lamborghini Huracán GT3.
Lamborghini Huracán GT3 EVO is a three-times winning car of Daytona 24 Hours. Lamborghini’s
Centro Stile has its in-house design and department which has created a fashionable race livery. This can
be customized in 12 different versions by the competitors. Each car is displaying the trademark logos of
the long-standing Lamborghini Squadra Corse partners, Pirelli, Pertamina, and Roger Dubuis.
Players reward
The top players from The Real Race will enjoy a live finale experience of three days stay at the home of
Lamborghini, Italy. Alongside, they will get a chance to train Lamborghini Squadra Corse drivers. They
will even get a chance to drive a real Lamborghini race car at an internationally- renowned racetrack.
The competition will open up a new level of experience.
*Note: Registrations started today. It allows free play of Assetto Corsa Competizione over the weekend of
29-31 May.
The five qualifier weeks will take place from 29 May to 2 August, 2020. Among all, the top three players
from the first, and the last qualifier weekend, and top two players from the second, third and fourth
weekend: they will whisk away by the Lamborghini to the live final on the 18 September.

The Chairman and Chief Executive Officer of Automobili Lamborghini, Stefano Domenicali, states; “Sim
racing is one of the fastest-growing sectors in eSports, with Esports increasingly important to younger
generations. I also follow it closely! This is an opportunity for us to combine the excitement of virtual
racing with the appeal of Lamborghini cars and our motorsports program. Esports creates an environment
where race heroes and top drivers can be challenged by anyone. This encourages wider engagement with
real-life racing, reflected by Lamborghini’s investment in this new sports platform.”
The former Formula One racing driver David Coulthard MBE states; “I’ve paid close attention to the rise
of Esports. Seeing the realism of racing games and how drivers are using racing simulators to practice, or
professional Esports players going from simulation to the real thing, is just incredible. The Real Race is
designed to portray realism and professionalism. Skills in sim racing are so transferable, which is why
Lamborghini wants to give players an opportunity to test drive the real thing as part of the prize. There’s
nothing quite like getting behind the wheel of a Lamborghini.”
*NOTE: The first qualifier week commences today with the first race scheduled to take place on the 7