Atari Switches Focus To Make 'Premium' PC Games Again

Author

Sreyasha Ghosh

Date

Jul, 07.2021


Atari is pivoting away from free-to-play games in favour of "premium" games for PC and consoles. Recently, Atari revealed its first console in nearly 30years with the Atari VCS. Atari also introduced its plans for an Atari Casino in 2020 and luxury hotels around the world. The casino would be online only, consisting of real-world and cryptocurrencies accepted to play games on the Ethereum blockchain.
   Atari "intends to leverage its catalog of 200 proprietary games," so they'll probably be familiar. Meanwhile, the company will exit its Atari Casino business in Africa, which specialises in gambling titles. It will also scale down its TV interests.
   Atari's CEO Wade J. Rosen plans for its new game lineup to start releasing within the fiscal year, ending March 2022. Rosen, who was recently appointed as CEO, said this:
"Our intent with any gaming experience is to provide accessible and joyful moments of meaningful play. That's the core of Atari and what binds our history with our future. To that end, we feel that premium gaming is better representative of this type of gaming experience and the Atari DNA."
   Atari has published a swath of memorable games over the years, including Rollercoaster Tycoon and the Dragon Ball Z Budokai series in the early 2000s. Now, with a new focus, Atari could regain its status in the gaming world.
   Atari split its company into two divisions in April: Atari Gaming and Atari Blockchain, the latter focusing on "the immense possibilities of crypto and blockchain enabled games" as well as opportunities around NFTs. There's a plan to build Atari Hotels. Though less weird is the recently released Atari VCS, which is a Linux-based console/mini PC subject to its own controversy.
   In 2021 it'll take a whole lot of work to revitalise the Atari brand, which is associated with crappy mobile games and the aforementioned harebrained schemes. The company launched a couple of PC games back in 2015, namely new Alone in the Dark and Haunted House games, but neither did particularly well. Alone in the Dark was sold to THQ Nordic in 2018.