8Bit Creatives has announced its collaboration with Rooter, a premier streaming platform, reshaping the Gaming Creator Economy in India. This strategic partnership introduces a masssive shift, catapulting renowned creators from 8Bit Creatives, including the likes of Tanmay “ScoutOp” Singh, Parv “Regaltos” Singh, Raj “Snax” Varma, Salman “Mamba” Ahmad, and Mithul “Binks” Nayak, onto the platform. Their gaming prowess will be on display across both PC and mobile platforms, creating an immersive experience for audiences.

The collaboration marks a pivotal moment in the gaming content landscape, promising a metamorphosis in how gaming content is consumed in the country. The infusion of diverse and engaging gaming content is poised to captivate audiences while simultaneously providing advertisers with unprecedented audience engagement opportunities. Animesh Agarwal, Founder & CEO of 8Bit Creatives, expressed his excitement about the collaboration, emphasizing its potential as a catalyst for sustained growth in India's gaming creator economy.

Animesh Agarwal expressed that their collaboration with Rooter would serve as a catalyst for the sustained growth of India's gaming creator economy. He conveyed their excitement about bringing their gaming influencers and creators to a platform that aligned with their vision for excellence in gaming content and the prosperity of the community. He mentioned their joint aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.

Gaming has witnessed an unprecedented surge in popularity, with audiences increasingly engaging with the rich gaming content offered by talents from 8Bit Creatives. Dipesh Agarwal, Co-Founder and COO of Rooter, echoed the sentiment, highlighting the shared commitment to unlocking massive growth opportunities for the Indian gaming ecosystem. The collaboration aims to foster close collaboration between the 8Bit Creatives team and Rooter, focusing on elevating value creation for the creator community.

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Dipesh Agarwal expressed that 8Bit Creatives shares their strong drive to unlock substantial growth opportunities for the Indian Gaming ecosystem, and they are enthusiastic about collaborating with a partner like them. He mentioned that, through this collaboration, they would be working closely with the 8Bit Creatives team to enhance value creation for the creator community. Additionally, he outlined their goal to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, aiming to establish new operating benchmarks for the ecosystem.