KRAFTON India has officially unveiled Bollywood superstar Ranveer Singh as the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI). This momentous partnership is poised to revolutionize the gaming landscape in India, combining the electrifying world of gaming with the magnetic charisma of Ranveer Singh to create unforgettable experiences for millions of gamers across the nation.

Ranveer Singh and BGMI Brings Play Pure Campaign

The collaboration between BGMI and Ranveer Singh signifies a remarkable milestone in the recognition of gaming as a medium for immersive entertainment and community engagement. BGMI, the beloved battle royale title in India, has found its ideal partner in Ranveer Singh, a performer who resonates with the energy and passion that gamers bring to the virtual battlegrounds. This partnership marks an unprecedented synergy of two dynamic forces committed to pushing boundaries, with the objective of making gaming and BGMI more accessible and enjoyable for the masses.

As a part of this partnership, KRAFTON will launch the "Play Pure" campaign, a celebration of the authenticity and boldness of BGMI players, as seen through the lens of Ranveer Singh. The campaign aims to encourage BGMI players to embrace their true selves and express their unique personalities while battling it out in the virtual arena. It's an invitation to gamers to be themselves and revel in the joy of gaming.

Sean Hyunil Sohn, CEO of KRAFTON India, expressed his excitement about this landmark alliance. He stated that they are thrilled to welcome Superstar Ranveer Singh to the BGMI family, emphasizing how his magnetic persona and unwavering passion align seamlessly with the essence of BGMI. Sohn pointed out that KRAFTON has always been dedicated to providing immersive and captivating experiences for their users. He added that this collaboration paves the way for delivering exciting and engaging content that will resonate with gaming enthusiasts nationwide, and he encouraged everyone to stay tuned as they embark on a new era of gaming entertainment.

Ranveer Singh, equally enthusiastic about this collaboration, shared his thoughts. He expressed that as an artist, he finds gaming to be an extension of his creative expression. According to him, the dedication, competitiveness, camaraderie, and team spirit in the gaming world resonate with him deeply. Ranveer acknowledged that BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. He conveyed his excitement about being part of this journey and his anticipation of exciting interactions with the Indian gaming community.

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The partnership between Ranveer Singh and BGMI promises to bring a fresh perspective to gaming in India. By fusing the entertainment prowess of a Bollywood superstar with the immersive world of BGMI, this collaboration holds the potential to attract a broader audience to the world of gaming while celebrating the authenticity of its players. As the gaming community eagerly anticipates the "Play Pure" campaign and more from this dynamic duo, the stage is set for a new era of gaming entertainment in India.