Moin Khot
Jul, 05.2023
Philips India has charted a new course by venturing into Indian esports with the formation of their very own BGMI esports team, named 'OneBlade.' Breaking away from the traditional sponsorship approach, this pioneering move allows Philips India to forge a direct and authentic connection with the gaming community while increasing visibility for the OneBlade brand. The team, represented by the talented players from R Esports, will don the OneBlade logo and the empowering tagline 'Move Fearlessly' as they engage in fierce BGMI tournaments.
Philips India 'OneBlade' BGMI Roster
The 'OneBlade' BGMI roster is a force to be reckoned with. The team includes the following players:
Starting from 1st July to 1st October, they will carry the banner of Philips OneBlade, aiming to make a strong impression in the competitive esports realm.
Philips India's entry into the Indian esports scene marks a significant shift from the standard practices of team sponsorship adopted by most Indian brands. By choosing to establish their own BGMI team, Philips India sets themselves apart, embarking on a more hands-on marketing approach that aligns with the brand's core values. This strategic decision could potentially transform the dynamics of esports partnerships, encouraging existing teams to redefine their strategies and deliver greater value to their brand collaborators.
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The implications of Philips India's initiative may prove far-reaching, inspiring heightened creativity and competition among esports organizations to secure and retain valuable brand partnerships. With Philips OneBlade leading the charge, the esports ecosystem stands to benefit as it fosters growth, innovation, and authenticity.