The unsuccessful attempt to revive the 2000s gaming channel G4 TV is done, with its owners saying they will be closing down the network a month after suffering a number of important layoffs and departures. According to Deadline, David Scott, the CEO of parent firm Spectator, a division of Comcast, addressed an email to the remaining employees today. The company's investment and efforts to resurrect the network "simply didn't find traction," according to Scott, who "explained this in the memo." 

Fans who were anticipating the network's return last year as well as those who never watched the original G4 are sure to be disappointed by the announcement. Considering how much larger the video gaming industry is now than it was when G4 first debuted, those associated with the network's return hoped for even greater success. The first G4 had a fervent fanbase. 

Profits for the sector have significantly increased over the past ten years, and interest in gaming as a creative medium has expanded as well. Comcast's decision to resurrect the network was probably motivated by the surge in popularity of esports and live service games. It's unclear if G4's failure to attract viewers can be ascribed to the intense competition or the fact that the network has little time to develop a new viewership base. 

G4 began in 2002 and continued through 2014. The network's rebirth started in November 2021, less than a year after Comcast brought the name back to life. With the addition of a lot of talented people like Kassem "Kassem G" Gharaibeh, Austin Creed, and Gina Darling, the reconstituted G4 appeared to have a lot of potentials. G4 artists have not yet commented on the announcement on social media as of this writing, but it appears that there will be a lot more details about the news in the days and weeks to come. Fans may learn a little more about the cancellation and the decision-making process, perhaps.