The new market campaign is known as "Project Beyond". According to the new teaser, it is confirmed that NVIDIA is getting ready to disclose its next-gen Ada Lovelace GPU line-up at GTC 2022. 

As expected, NVIDIA has given the confirmation that the upcoming event will be for NVIDIA's next-gen gaming GeForce graphics cards. The "GeForce Beyond" Livestream will be broadcasted on 20th September at 8 AM Pacific Time. 

NVIDIA's CEO, Jensen Huang confirmed that we will get to hear soon about the next-gen gaming GPU architecture by the very next month at GTC 2022. The next iteration of NVIDIA GTC will be held on 19th September and will last till 22nd September. In the meanwhile, the CEO keynote is supposed to take place on 20th September. 

NVIDIA will disclose its next-gen line-up including the GeForce RTX 4090, RTX 4080, and RTX 4070 at the event. These are the graphics cards that will bring a new era of high-performance gain on PCs & provide new features that will take gaming to another level. Presently, NVIDIA has various social networks that are running the same teaser and there's a chance of getting more teasers in the upcoming days leading to the event itself. 

It looks like we will soon get an official unveiled next month in September. This won't be a launch event for the next-gen GeForce RTX 40 series line-up but an announcement/unveil. We all are looking forward to know what NVIDIA has in store for the gaming community. The event will be totally live-streamed and a link would be provided few days before the unveil or on the day of the unveiling itself. So, stay tuned for more updates! We will keep you updated with all the latest information.