Samsung is one of India’s largest consumer electronics brands. To assist develop a talent pool for cutting-edge R&D problems, Samsung revealed that it will broaden its industry-academia partnership to 70 engineering institutions in India by 2025. Up until this point, the Samsung PRISM (Preparing and Inspiring Student Minds) programme has been successful in encouraging engineering applicants to present patent applications and publish technical documents in cutting-edge fields like artificial intelligence (AI), machine learning (ML), and Internet of Things (IoT). 

 According to the company, approximately 4,500 engineering students have been taught as part of Samsung PRISM, which launched in 2020, and 1,000 academics have collaborated with engineers at Samsung R&D Institute, Bangalore (SRI-B), to successfully complete live projects. Over 300 teams have already received praise and rewards for their outstanding performance. Over 3,500 patent applications were made by the R&D centre in India, while over 7,500 were made worldwide. 

 Groups of students and academics engage in real-world R&D projects in cutting-edge technical fields including artificial intelligence (including vision technology), machine learning, the web of things & connected devices, and 5G networks. Due to this, students now have the skills necessary to meet industry demands. Until now, participants in the programme have come from engineering institutions all over India that are ranked highly by the National Institutional Ranking Framework (NIRF) of the Government of India. 

“Samsung PRISM program is our contribution to developing an innovation mindset among the youth of India, building on the strengths of our academia and engineering student community. Working with Samsung, young students have got hands-on exposure to live projects of an R&D centre and professors have got more practical industry experience. This is making students industry-ready and is furthering our vision of Powering Digital India,” stated Srimanu Prasad, Head of Tech Strategy, Samsung R&D Institute, Bangalore. 

“Over the last two years, we have already seen strong results, with student teams filing patents and publishing technical papers in cutting edge domains,” Prasad further added. 

 Samsung wants to develop a knowledgeable workforce of future innovators in India through the PRISM initiative. SRI-B offers certificates to all students upon project completion, and more than 300 teams have already been commended for their outstanding performance and awarded rewards. 

 Three students and one professor work together on each assignment, and an SRI-B mentor provides direction, training, and frequent evaluations. Groups are composed at each engineering institution, and individuals are chosen based on the results of an SRI-B test. 

 The collaborative approach, according to students who have taken part in the PRISM programme, has really been highly beneficial. Through the programme, participants have had the opportunity to work on difficult problem statements and get insightful knowledge about how big businesses in the field operate. According to professors, the programme has improved their technical proficiency and given them real-world business experience. 

 The biggest R&D centre of Samsung outside of Korea, SRI-B, is concentrated on Communication Protocols, Multimedia (including Camera Solutions), AD Tech, Data Intelligence, Artificial Intelligence, and Internet of Things (IoT) technologies. Using product management and UX Design concepts, the company has developed end-to-end experience in COEs. The major goal of the R&D centre is to provide solutions and worldwide products that differentiate from the Indian market by finding special customer feedback. The R&D centre has so far applied for more than 3,500 Indian patents and more than 7,500 worldwide.