In a recent announcement, leading French esports organization Team Vitality enters into a partnership with audio gear brand JBL. This deal names JBL as Vitality’s official audio supplier. 

As a part of the deal, the American audio brand JBL will be providing premium headsets for Team Vitality’s rooster. Additionally, JBL headsets will also be made available at their headquarters and training centers. Owing to the reputation that the audio brand has in the market for manufacturing high-performing and comfortable headphones, this partnership looks forward to enhancing the gaming experience for Team Vitality’s esports players.

Nicolas Maurer, CEO of Team Vitality, commented: “Having clear and accurate in-game sound is vital for our players as they look to level up their performance, It’s great to be able to work with a brand that is at the forefront of technology and that’s why I am excited to announce our partnership with JBL.”

Team Vitality has secured many great partnerships this year with leading brands like Samsung, Philips monitor, and Secretlab. They also signed a deal with French international banking group Crédit Agricole. Initiative Agency and Bold Agency were engaged in supporting this deal. JBL has also made its connection in the esports industry and has previously partnered with ESL and IGN on the JBL Quantum Cup esports tournament. However, with this collaboration at hand, JBL will get the required exposure as a brand. 

Olivier Baharian, Senior Marketing Manager Europe South of JBL, also commented: “This new partnership confirms the desire to cooperate with Best-in-Class entities. As the audio leader in multiple markets, JBL is proud to become the audio supplier of one of the best esports and gaming teams in the world. A lot of activations are already planned and will allow consumers and fans to discover the excellence of both brands.”