Indian telecom service provider Vodafone Idea Limited joins hands with Nazara Technologies Limited to bring 'Vi games' on the Vi app for its users.

As India's gaming market is flourishing, media and entertainment companies are coming up with personalized gaming apps to cater to the interest of a larger number of people.. Vi games promise to provide a wide range of gaming content with over 1,400 gaming titles across 10 popular genres such as – action, adventure, arcade, casual, education, fun, puzzle, racing, sports & strategy, and a smooth gaming experience to its customers.

With the launch of Vi Games, Avneesh Khosla, Chief Marketing Officer, Vodafone Idea, said, “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. We see gaming as a major focus area of our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users."

https://www.myvi.in/music-videos-and-more/games-and-apps

The Vi games have future plans to expand in the esports scenes with a focus on casual to serious gaming as of now. It will bring over 250+ free gaming content on its platform as well as have certain games which can only be accessed through Platinum and Gold pass. 

"Nazara is delighted to work with Vi to bring our entire portfolio of gaming content, esports, and interactive entertainment to their larger user base,” said Nitish Mittersain, Founder & Group MD, Nazara Technologies Limited. He also commented on the rising popularity of games being played by millions of Indians on their mobile phone that has become a major source of entertainment these days.