Volition, the game's developer, has provided additional information about the characters and customization possibilities that players will encounter in Saints Row: The Third. This game is described by the business as a huge change, which is never easy to do in such a well-established franchise, but it appears like there is something in the game for both fans and newcomers to enjoy.

Since this is a reboot, Volition was able to provide all players the opportunity to build their criminal empire from the bottom up. The characters you'll meet reflect this as well. Instead of joining an established gang or meeting individuals that have been criminals for decades, you're all embarking on your own criminal path.

Each character has lost faith in the American Dream and has turned to crime in order to gain wealth and a good reputation. The Saints' identity, notably the trademark purple outfits, will become more prominent as players progress down this road. Volition has revealed three characters so far: Neenah, the getaway driver, Kevin, the thrillseeker, and Eli, the criminal organization's financial mastermind.

Volition has created a completely new customization suite for the game that allows you to build a really unique character unlike any other. You may then take this persona into the game's universe and play in entirely untethered co-op with pals, even if you're on opposite ends of the world.

Finally, the entire game world has been created from the ground up. This is a brand-new, fictional region of the United States where you'll be wreaking havoc, complete with activities, easter eggs, and everything else you'd expect from a Saints Row game. Overall, Volition has kept Saints Row's essence while reworking much of the old environment to create something it believes in.